Commercial Strategy for Fashion Brands

Helping fashion brands build, scale and grow through wholesale, marketplace and commercial strategy.

Meet Caroline

With over 12 years' experience across supplier and brand businesses, I've helped fashion brands launch, scale and strengthen their commercial performance.

From building wholesale partnerships and opening international accounts to pricing strategy, product planning and business development, I provide practical commercial support that delivers long-term results.

Why brands choose to work with me

  • Commercial and strategic thinking backed by hands-on industry experience.

  • Experience across both supplier and brand businesses.

  • A practical, results-focused approach tailored to each business.

  • Strong relationships across leading retailers and buying teams.

  • Flexible support, from one-off projects to ongoing commercial consultancy.

Commercial Strategy

Helping brands build clear commercial plans that support profitable, sustainable growth.

Wholesale Development

Launching, growing and managing wholesale partnerships across UK and international markets.

Business Development

Identifying new opportunities, opening accounts and strengthening existing customer relationships.

Fractional Commercial Leadership

Senior commercial expertise without the commitment of a full-time Commercial Director.

Results

12+
Years in Fashion

£2.5m+
Wholesale Business Built

20+
Wholesale Accounts Opened

UK • Europe • Middle East
International Growth

Trusted by leading fashion retailers and brands

Commercial experience across the UK, Europe and the Middle East, with partnerships including:

ASOS • Zalando • Next • Selfridges • About You • Peek & Cloppenburg • Urban Outfitters • Fenwick • Frasers • Flannels • Cult Mia • Namshi • The Hut Group • Very Group.

Our network extends far beyond our client list, giving brands access to valuable industry relationships built over more than a decade in fashion.

Our Services

COVA partners with fashion brands at every stage of growth. Whether you're launching your first collection, refining your commercial strategy or scaling internationally, we provide the expertise, industry connections and hands-on support to move your business forward.

Expertise

  • Brand Strategy

  • Wholesale Growth

  • Product Development

  • Manufacturing & Factory Sourcing

  • Costing & Margin Strategy

  • Critical Path Management

  • Retail & Marketplace Expansion

  • PR & Launch Strategy

  • Commercial Planning

  • International Sales

  • Fractional Commercial Leadership

Let's Work Together

Discover

Understanding your business, challenges and growth ambitions.

Build

Creating a practical commercial strategy with clear priorities.

Deliver

Supporting implementation through wholesale, commercial planning and account development.

Grow

Building long-term partnerships that deliver measurable results.